All the tools compared
Every tool’s figures are read with the same method and dated. The reviews are updated when prices or features change.
Below are all the tools whose prices have been read with the same method. The table shows prices at three list sizes; the review says what the price includes and what it does not.
| Tool | Free plan | 500 contacts | 2,500 | 10,000 | GDPR settings | Data in the EU | English interface | |
|---|---|---|---|---|---|---|---|---|
| Systeme.ioSee prices | 2,000 contacts, unlimited sending | $17 | $17 | $47 | Yes | Yes | Yes | Try (ad) |
| EmailOctopusSee prices | 2,500 subscribers, 10,000 emails/month (EmailOctopus branding in the emails) | €9 | €16 | €36 | Yes | Yes | Yes | Try (ad) |
| BrevoSee prices | 300 emails/day | €7 | €21 | €28 | Yes | Yes | Yes | Try |
| MailerLiteSee prices | 250 subscribers, 2,500 emails/month | €11 | €29 | €79 | Yes | Yes | Yes | Try |
| MailchimpSee prices | 250 contacts, 500 emails/month (daily limit 250) | €11.30 | €39.11 | €95.59 | Yes | No | Yes | Try |
| GetResponseSee prices | No free plan (14-day trial) | €16 | €27 | €69 | Yes | Yes | Yes | Try |
| ActiveCampaignSee prices | No free plan (14-day trial) | €15 | €39 | €149 | Yes | Partly | Yes | Try |
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Prices exclude VAT, billed monthly unless stated otherwise.(ad) = ad link
- The price is the monthly price of the cheapest paid plan at that list size. The Free plan column shows when you do not have to pay.
- EmailOctopus and ActiveCampaign: the price list only shows the monthly price on annual billing. Monthly billing costs more.
- GetResponse and ActiveCampaign: the smallest list sold is 1,000 contacts, so the 500-contact column shows that price.
Full price lists by plan: Systeme.io · EmailOctopus · Brevo · MailerLite · Mailchimp · GetResponse · ActiveCampaign
What the table tells you and what it does not
For every tool the table has the same three figures: the monthly price at a 500, 2,500 and 10,000-contact list, on the cheapest paid plan that supports that list size, excluding VAT. The figures were read from the services’ own price lists in a browser, and the check date is under the table.
The table does not tell you three things that are on the review pages: which plan each feature is on (the cheapest plan does not always include automation), which billing period sits behind the price (some services only show annual billing), and what extra fees come on top. Those are exactly the points where a price comparison usually goes wrong.
Reviews
Systeme.io
Email, funnels and courses in one package.
EmailOctopus
The most generous free plan and the cheapest paid plan.
Brevo
Email, SMS and CRM from a European provider.
MailerLite
One price tier, no overage fees, data in the EU.
Mailchimp
The best-known name — and the most expensive in the comparison at 2,500 contacts.
GetResponse
Webinars and funnels in the same tool.
ActiveCampaign
Conditional content and lead scoring, when simple is not enough.