Brevo pricing: plans, tiers and extra fees
Every figure on this page was read in a browser from the provider’s own price list on 3 September 2026, excluding VAT. Next check: 2 December 2026.
In brief
- Plan in the price comparison
- Starter
- Price at 500 / 2,500 / 10,000 contacts
- €7 / €21 / €28/mo
- Free plan
- 300 emails/day
- Billing period on the price list
- monthly
- Smallest list sold
- —
- Billing currency
- EUR
- Source
- the provider’s price list, read 3 September 2026
300 emails/day.
All plans
The table shows the plans read from the price list on 3 September 2026. Figures are monthly prices excluding VAT.
| Emails per month | Starter | Standard | Contacts |
|---|---|---|---|
| 5,000 | €7/mo | €15/mo | 500 |
| 10,000 | €14/mo | €29/mo | 1,500 |
| 15,000 | €21/mo | €41/mo | 2,500 |
| 20,000 | €28/mo | €55/mo | 500,000 |
| 40,000 | €41/mo | — | 500,000 |
| 50,000 | €47/mo | €79/mo | 500,000 |
| 100,000 | €70/mo | €129/mo | 500,000 |
← scroll →
Prices exclude VAT, billed monthly unless stated otherwise.
What the price covers: The price is set by monthly sending volume, not contact count: 5,000 emails = €7 (500 contacts), 15,000 = €21 (2,500 contacts), 20,000 = €28 (500,000 contacts). That is why a 10,000-contact list is unusually cheap at Brevo — as long as sending stays at 20,000, i.e. two newsletters a month. Annual billing −10%.
Extra fees not shown in the plan table
- €8.10/mo — Removing the Brevo logo on the Starter plan
- €26.08/mo — Sales Essentials sales tool, sold separately
How contacts are counted
The price is set by monthly sending volume rather than contact count, so the question of counting unsubscribed contacts does not apply to Brevo the way it does to the others. The flip side is that the same list costs more the more often you write to it.
Source: the provider’s own help page, read 3 September 2026. Checked on the same 90-day cycle as the prices.
Brevo: free plan
Free plan limit according to the price list: 300 emails/day
Free plans of the other tools in the comparison:
- Systeme.io — 2,000 contacts, unlimited sending
- EmailOctopus — 2,500 subscribers, 10,000 emails/month (EmailOctopus branding in the emails)
- MailerLite — 250 subscribers, 2,500 emails/month
- Mailchimp — 250 contacts, 500 emails/month (daily limit 250)
- GetResponse — No free plan (14-day trial)
- ActiveCampaign — No free plan (14-day trial)
Compared with the others
The table below shows what Brevo costs at three list sizes compared with the other tools.
| Tool | Free plan | 500 contacts | 2,500 | 10,000 | GDPR settings | Data in the EU | English interface | |
|---|---|---|---|---|---|---|---|---|
| Systeme.ioSee prices | 2,000 contacts, unlimited sending | $17 | $17 | $47 | Yes | Yes | Yes | Try (ad) |
| EmailOctopusSee prices | 2,500 subscribers, 10,000 emails/month (EmailOctopus branding in the emails) | €9 | €16 | €36 | Yes | Yes | Yes | Try (ad) |
| Brevo | 300 emails/day | €7 | €21 | €28 | Yes | Yes | Yes | Try |
| MailerLiteSee prices | 250 subscribers, 2,500 emails/month | €11 | €29 | €79 | Yes | Yes | Yes | Try |
| MailchimpSee prices | 250 contacts, 500 emails/month (daily limit 250) | €11.30 | €39.11 | €95.59 | Yes | No | Yes | Try |
| GetResponseSee prices | No free plan (14-day trial) | €16 | €27 | €69 | Yes | Yes | Yes | Try |
| ActiveCampaignSee prices | No free plan (14-day trial) | €15 | €39 | €149 | Yes | Partly | Yes | Try |
← scroll →
Prices exclude VAT, billed monthly unless stated otherwise.(ad) = ad link
- The price is the monthly price of the cheapest paid plan at that list size. The Free plan column shows when you do not have to pay.
- EmailOctopus and ActiveCampaign: the price list only shows the monthly price on annual billing. Monthly billing costs more.
- GetResponse and ActiveCampaign: the smallest list sold is 1,000 contacts, so the 500-contact column shows that price.
Price history
Every price check is recorded. The changelog starts with the first reading on 3 September 2026.
Changelog · Show changes
- Prices read from the price list. The model is volume-based: Starter €7 (5,000 emails) / €21 (15,000) / €28 (20,000).