Software comparisons

Software actually compared

Every price here was read from the provider’s own price list and carries the date it was checked. Nothing is estimated.

See the comparisons How we compare

Measured

What an email tool costs

Prices checked 3 September 2026 · 7 tools

  • 500 contacts€7/mo

    cheapest: Brevo

  • 2,500 contacts€16/mo

    cheapest: EmailOctopus

  • 10,000 contacts€28/mo

    cheapest: Brevo

Every price is read from the provider’s own price list and dated, checked every 90 days, and we tell you where our money comes from. Systeme.io prices in a different currency ($) and is therefore not included in these figures — currencies cannot be compared without an exchange rate.

Topics

What we compare

We finish one topic properly before moving to the next. Each topic gets the same treatment: a review of every tool, a pricing page with the figures read from the provider’s own price list, and a head-to-head page for each pair worth putting side by side. Every tool below is reviewed and priced in all seven languages we publish in; the complete set of head-to-head pages is in English and Finnish so far.

Full price lists by plan: Systeme.io · EmailOctopus · Brevo · MailerLite · Mailchimp · GetResponse · ActiveCampaign

  • Prices read

    Email marketing

    Newsletters, automations and list management. Seven tools compared, with prices read from each price list and dated.

    7 tools · 21 head-to-head pages · prices at 3 list sizes

The site today

  • 7 tools compared
  • 21 head-to-head comparisons
  • 25 guides
  • 7 languages

Prices checked 3 September 2026 · Next check 2 December 2026. The figures are counted from the published pages each time the site is updated.

Where to start

Recently published

Everything we have published

Email marketing

Tool reviews

Head-to-head comparisons

Comparisons and guides

Method

Why this site exists

Most software comparisons are the vendor’s own marketing copy, rewritten. Prices are old or in dollars, nobody says when they were checked, and nothing on the page shows whether anyone ever opened the tool.

We do the opposite: we read every price in the provider’s own price list, date it, and check again every 90 days. Where the data is stored we read in the privacy policy, not on the marketing page.

The full method and the checking intervals →

What you get

Four things most comparisons leave out

  • A date on every price. Not “from €9” with no year, but the figure that was on the price list on a named day — and the same figure re-read every 90 days. When it changes, the change goes in a public changelog.
  • Where your list is actually stored. Read in the privacy policy, not on the page that says “GDPR compliant”. For some tools the honest answer is that the policy does not say, and we write that instead of guessing.
  • The free plan’s real limit. Free plans end at a contact count, a daily send limit or a monthly email cap — whichever you hit first. We give the number, and what happens the day you pass it.
  • The weakness, for every tool. Including the ones that pay us a commission, and including the ones we would otherwise recommend.

Independence

Where the money comes from

Some links on this site are ad links: if you sign up for a tool through one, the provider pays us a commission and you pay the same price. Every one of them is marked at the link and announced at the top of the page, and the link text is always the tool’s own name.

Most of the tools we compare pay us nothing at all — their links go straight to the provider and earn us nothing. They are compared on exactly the same terms, because a comparison that only covers the tools that pay is not a comparison. Ad links and funding →

Ad link

More information