ActiveCampaign pricing: plans, tiers and extra fees
Every figure on this page was read in a browser from the provider’s own price list on 3 September 2026, excluding VAT. Next check: 2 December 2026.
In brief
- Plan in the price comparison
- Starter
- Price at 500 / 2,500 / 10,000 contacts
- €15 / €39 / €149/mo
- Free plan
- No free plan (14-day trial)
- Billing period on the price list
- annual (monthly price on annual billing)
- Smallest list sold
- 1,000
- Billing currency
- EUR
- Source
- the provider’s price list, read 3 September 2026
ActiveCampaign: try 14 days without a card
No free plan (14-day trial).
All plans
The table shows the plans read from the price list on 3 September 2026. Figures are monthly prices excluding VAT.
| Contacts | Starter | Plus | Pro | Enterprise |
|---|---|---|---|---|
| 1,000 | €15/mo | €49/mo | €79/mo | €145/mo |
| 2,500 | €39/mo | €95/mo | €149/mo | €255/mo |
| 10,000 | €149/mo | €189/mo | €375/mo | €589/mo |
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Prices exclude VAT, shown as the monthly price on annual billing unless stated otherwise.
What the price covers: The price list shows only the monthly price on annual billing — the monthly-billing price is not disclosed without an account. Smallest list size 1,000 contacts. The Plus plan costs €49 / €95 / €189 at the same list sizes, Pro €79 / €149 / €375. The feature difference between plans matters more than the price difference: according to the price list Starter has marketing automation but “5 actions per automation”, while Plus, Pro and Enterprise state “Unlimited automation actions”. Conditional content (“Conditional content”) starts on the Plus plan and lead scoring (“Lead scoring”) on the Pro plan through the Pipelines add-on. Features read from the price list on 6 September 2026.
How contacts are counted
The rule depends on the account creation date. ActiveCampaign’s own help article gives two answers: on accounts created on or after 3 November 2025, all contacts count toward the limit regardless of status, i.e. unsubscribed, unconfirmed and bounced too; on accounts created on or before 2 November 2025, only active ones. A new account is therefore in the same group as Mailchimp in this comparison. The help page opens only in a browser (HTTP 403); the text was read through the help centre’s own API on 5 September 2026.
Source: the provider’s own help page, read 5 September 2026. Checked on the same 90-day cycle as the prices.
ActiveCampaign: free plan
Free plan limit according to the price list: No free plan (14-day trial)
Free plans of the other tools in the comparison:
- Systeme.io — 2,000 contacts, unlimited sending
- EmailOctopus — 2,500 subscribers, 10,000 emails/month (EmailOctopus branding in the emails)
- Brevo — 300 emails/day
- MailerLite — 250 subscribers, 2,500 emails/month
- Mailchimp — 250 contacts, 500 emails/month (daily limit 250)
- GetResponse — No free plan (14-day trial)
Compared with the others
The table below shows what ActiveCampaign costs at three list sizes compared with the other tools.
| Tool | Free plan | 500 contacts | 2,500 | 10,000 | GDPR settings | Data in the EU | English interface | |
|---|---|---|---|---|---|---|---|---|
| Systeme.ioSee prices | 2,000 contacts, unlimited sending | $17 | $17 | $47 | Yes | Yes | Yes | Try (ad) |
| EmailOctopusSee prices | 2,500 subscribers, 10,000 emails/month (EmailOctopus branding in the emails) | €9 | €16 | €36 | Yes | Yes | Yes | Try (ad) |
| BrevoSee prices | 300 emails/day | €7 | €21 | €28 | Yes | Yes | Yes | Try |
| MailerLiteSee prices | 250 subscribers, 2,500 emails/month | €11 | €29 | €79 | Yes | Yes | Yes | Try |
| MailchimpSee prices | 250 contacts, 500 emails/month (daily limit 250) | €11.30 | €39.11 | €95.59 | Yes | No | Yes | Try |
| GetResponseSee prices | No free plan (14-day trial) | €16 | €27 | €69 | Yes | Yes | Yes | Try |
| ActiveCampaign | No free plan (14-day trial) | €15 | €39 | €149 | Yes | Partly | Yes | Try |
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Prices exclude VAT, billed monthly unless stated otherwise.(ad) = ad link
- The price is the monthly price of the cheapest paid plan at that list size. The Free plan column shows when you do not have to pay.
- EmailOctopus and ActiveCampaign: the price list only shows the monthly price on annual billing. Monthly billing costs more.
- GetResponse and ActiveCampaign: the smallest list sold is 1,000 contacts, so the 500-contact column shows that price.
Price history
Every price check is recorded. The changelog starts with the first reading on 3 September 2026.
Changelog · Show changes
- Prices read from the price list in euros. Starter €15 (1,000) / €39 (2,500) / €149 (10,000), all on annual billing.
- Finnish interface: the “No” mark corrected to “Partly”. The guide (11 June 2026) says Finnish is no longer maintained but can still be chosen as the account language — the same status as Danish, which was already marked partial.